Unique monthly visitors on the website
Employees
Increase in deal closure rate per salesperson
With 3.2 million unique visitors each month, Meilleurs Agents has established itself as the go-to platform for online real estate valuation. In 2015, the company revamped its business model and expanded its offering for real estate agencies.
This transformation was accompanied by a complete reorganization of its sales teams and a commitment to equipping them with the right tools to sustain double-digit growth.
Meilleurs Agents chose Diabolocom’s telephony solution, which integrates natively with the Salesforce CRM.
A New Model Reshaping Meilleurs Agents’ Sales Organization
The Evolution of Meilleurs Agents’ B2B Offering and Business Model
Founded in 2008, Meilleurs Agents initially provided a free online real estate valuation service for individuals. Leveraging its growing audience and brand recognition, the company evolved its offering and business model in 2015 by providing real estate agencies with solutions to increase their online visibility and attract new listings.
Specifically, Meilleurs Agents transitioned from a commission-sharing model based on lead generation to a subscription-based approach.
Real estate agencies can now subscribe to various plans that allow them to create their digital storefront on the Meilleurs Agents website, showcase their listings and expertise, and enhance their visibility among homeowners looking to sell—ultimately leading to more qualified leads.
Strengthening and Specializing Sales and Customer Relationship Teams
To successfully implement this transformation, Meilleurs Agents restructured its sales organization. A 12-person telesales team was created to reach out to new agencies via phone. Their mission: to present the offering and convince real estate professionals to subscribe.
At the same time, an 8-person advisory team was established to assist client agencies in onboarding and using the services effectively. As the primary points of contact for agencies, these advisors are responsible for training, answering questions, gathering feedback, and ensuring ongoing customer satisfaction.
Today, 80% of calls made by Meilleurs Agents’ B2B team are outbound calls.
Key Considerations for Equipping Sales Teams Amid Rapid Growth
With an annual growth rate of 25%, Meilleurs Agents needed a telephony solution capable of handling high call volumes while seamlessly integrating with Salesforce, the CRM used by its sales teams.
Beyond technical capabilities, the goal was also to boost sales productivity and improve client follow-up with an integrated and user-friendly solution.
Choosing Diabolocom for Its Seamless Salesforce Integration
Selection Criteria: Simplicity and Performance
Meilleurs Agents chose Diabolocom’s solution for several key reasons.
The first was its seamless integration with Salesforce. The native connector between the two systems enables fast and smooth data synchronization, giving teams a 360° view of each agency from a single interface.
“For the comfort and efficiency of our employees, we chose Diabolocom’s voice solution because it met our top requirement: easy integration with Salesforce, our teams’ main working tool for managing agency relationships”, explains Jordan Sanial.
Not only did Diabolocom offer a standard connector to integrate its telephony solution with Salesforce, but they also worked with us to tailor the integration to our exact needs.
The second key factor was ease of use. In a fast-growing company, having an intuitive tool that requires minimal training was crucial. With Diabolocom, new hires become fully operational within just a few hours.
Finally, Diabolocom’s pay-as-you-go pricing model was the deciding factor for Meilleurs Agents. This flexible and cost-effective approach, compared to a per-license pricing structure, allows costs to scale with actual call volumes.
A Tailor-Made Integration Project to Meet Meilleurs Agents’ Specific Needs
Beyond the standard integration, Diabolocom’s teams worked with Meilleurs Agents to develop custom features tailored to their specific requirements.
The developments focused on advanced call predictive dialing settings to optimize targeting, automated data synchronization rules in Salesforce after each call (including contact details, lead status, and comments), and real-time performance dashboards to monitor both individual and team metrics.
This collaborative effort enabled Meilleurs Agents to fully leverage the Diabolocom platform, turning it into a powerful productivity driver for its sales teams.
Seamless Adoption Through Diabolocom’s Ongoing Support
From the initial planning phase to full deployment, Meilleurs Agents benefited from close support from Diabolocom’s teams. After an initial setup and training phase, Diabolocom’s support teams remained actively involved to provide continuous monitoring and address any enhancement requests.
What I appreciate most about Diabolocom is their ability to work hand-in-hand with clients. When our users submit frequent improvement requests, we’re fortunate to see them developed quickly.
This close partnership has significantly eased the adoption of the solution, allowing Meilleurs Agents’ teams to gain autonomy day by day.
Tangible Results in Productivity and Customer Relationship Quality
A Significant Business Impact
Six months after implementing Diabolocom’s solution, the results speak for themselves: the deal closure rate per salesperson increased by 50%. According to Jordan Sanial, this performance boost is directly linked to the integration of telephony with the CRM.
“This success is not solely due to the tool, but it’s clear that it plays a major role in making our sales teams’ daily tasks easier.”
The outcome: an exponential impact on business growth. In just 18 months, Meilleurs Agents expanded its network from 600 to 5,000 partner agencies.
Enhanced Sales Productivity
With Diabolocom, sales representatives can focus on what they do best: converting new prospects and building client relationships. No more time wasted searching for contacts in the CRM, manually entering call data, or switching between multiple interfaces—everything is centralized and automated.
Advanced predictive dialing features and real-time activity monitoring through dashboards have resulted in significant productivity gains.
Improved Service Quality and Customer Relationships
The Diabolocom-Salesforce integration also enhances service quality and customer relationships. With intelligent call routing, customers are always connected to the right representative, eliminating wait times.
Agents have a 360° view of each agency, allowing them to provide personalized support. With a complete interaction history readily available in the CRM, they can respond more quickly and effectively.
“Although inbound calls represent only 20% of total volume, routing calls to the right agent at the right time and automatically pulling up the customer profile significantly contribute to customer satisfaction and retention. Clients appreciate being recognized and assisted by someone who understands their needs,” explains Jordan Sanial.
The ability to listen to and review call recordings is another key tool for continuous improvement. Managers use this feature to assess call quality and identify training opportunities.
Conclusion
By choosing a telephony solution fully integrated with its Salesforce CRM, Meilleurs Agents has equipped itself to achieve its ambitious goals: becoming the undisputed leader in online real estate valuation and the #1 partner for real estate agencies.
With Diabolocom, Meilleurs Agents has found a powerful ally to scale its sales and support operations while maintaining exceptional service quality.
